The platform is rolling out a new feature that allows them to cut down on the volume of AI-made media appearing in their timelines. This step comes as the service announced that it presently contains more than 1 thousand million AI videos.
Trial and Implementation
The update is undergoing trials over the following weeks before a widespread rollout. This development coincides with a surge in content created by AI, fueled by new content generation software.
The Broader AI Trend
Recent reports that almost 10% of the quickest rising content creators on a popular video site only show content made by AI. A large amount of this material is deemed mass-produced AI material, a phrase for substandard, factory-style content that is typically illogical or surreal.
Based on user feedback that a lot of users enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we aim to offer the community the option to adjust the amount of that, according to their own preferences,” stated a platform representative.
Scale of AI Content
The service disclosed that there are now 1.3bn videos on its service identified as made with AI. In total, more than 100 m videos are added to the app every day, making clips made by AI a minor percentage of its overall inventory.
How to Adjust Settings
Viewers will be in a position to reduce or increase the level of AI-generated videos they watch by accessing the topic control feature in the application and selecting the AI content topic. Other topics that can already be modified under the filter encompass news, fashion, aesthetics, and movement.
Content Labeling and Policies
TikTok’s rules oblige creators to tag “realistic” artificially created content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any believable AI video that is not labeled can be removed under its terms of service.
In addition, the app will henceforth add an artificially created label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for spotting AI-generated material. This measure is aimed to stop users from trying to bypass the disclosure requirement.
Educational Initiatives
The company is furthermore introducing a $2m educational fund for specialists and organizations to create educational content about ethical AI use. This program will support charitable organizations specializing in educating programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, amid discussion over proposals to make redundant hundreds of content moderators in Britain. TikTok is expected to cut a significant number of roles in its content moderation team in its British office, with trade unions and internet security professionals expressing worry that staff are being displaced by AI moderation.
A trust and safety lead explained that people-led review would continue to be important, but artificial intelligence can protect employees by eliminating the most graphic content before it has to be seen by people. TikTok stated a significant reduction in explicit and harmful content seen by safety staff over the past year due to the use of its AI tools.
It is vital to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s highly necessary to limit contact with unsafe media as rapidly, which is where a significant AI assistance is really helping us work at speed.”
